Privacy policy

Privacy Policy – Equine Partners

Last Updated: 16 August 2026

At Equine Partners, we respect your privacy and are committed to protecting the personal information we collect and hold about our customers, wholesale customers, retail business partners, website visitors and other individuals who interact with us.

This Privacy Policy explains how Equine Partners collects, uses, stores, discloses and protects personal information when you visit our website, create an account, enquire about our wholesale products, place an order, communicate with us or otherwise interact with our business.

Equine Partners primarily provides products and wholesale services to retail businesses, online retailers, equestrian businesses and physical retail stores in Australia.

We aim to manage personal information in an open and transparent manner and, where applicable, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. About This Privacy Policy

This Privacy Policy applies to personal information collected by Equine Partners through:

  • Our website and online store
  • Wholesale account registrations
  • Wholesale enquiries and applications
  • Product and business enquiries
  • Online orders and purchases
  • Email, telephone and other communications
  • Customer service interactions
  • Marketing subscriptions
  • Business-to-business relationships
  • Events, promotions or other activities conducted by Equine Partners.

This policy applies primarily to information relating to individuals. Where you provide information about a business, some information may relate to the business itself rather than an identifiable individual.

2. Information We Collect

Depending on how you interact with us, we may collect different types of personal and business-related information.

Personal Information

This may include:

  • Full name
  • Email address
  • Telephone or mobile number
  • Billing address
  • Shipping or delivery address
  • Business contact details
  • Account login information
  • Communication preferences
  • Information provided when contacting our customer service team
  • Information contained in enquiries or correspondence
  • Order and transaction information
  • Information relating to your interactions with our website.

Wholesale and Business Information

When you apply for or maintain a wholesale account, we may also collect information such as:

  • Business name
  • Business address
  • Business contact details
  • Business website
  • ABN or other business identification information where required
  • Retail store details
  • Online store details
  • Nature or type of business
  • Wholesale purchasing requirements
  • Order history
  • Product preferences
  • Relevant account and trading information
  • Names and contact details of authorised business representatives.

We only seek information that is reasonably necessary for our business activities and the services we provide. The OAIC's current APP 3 guidance emphasises that organisations should take a data-minimisation approach and only collect personal information that is reasonably necessary for their functions and activities.

3. How We Collect Personal Information

We may collect personal information directly from you when you:

  • Create an account
  • Apply for a wholesale account
  • Place an order
  • Request wholesale pricing or information
  • Contact us by email or telephone
  • Submit an enquiry through our website
  • Subscribe to our marketing communications
  • Communicate with our sales or customer service teams
  • Request information about our products
  • Participate in promotions or other business activities.

We may also automatically collect certain information when you use our website, including technical and usage information such as browser type, device information, IP address, pages visited and interactions with the website.

Where permitted by law, we may also receive information from service providers or other business partners where it is reasonably necessary for our business operations.

4. How We Use Your Information

We may collect, hold and use your personal information for purposes including:

  • Processing and fulfilling orders
  • Managing wholesale accounts
  • Establishing and maintaining business relationships
  • Providing wholesale products and services
  • Responding to enquiries
  • Providing customer and wholesale support
  • Processing payments
  • Arranging delivery and shipping
  • Managing returns, exchanges and other order-related matters
  • Providing product information
  • Communicating with you about your account or orders
  • Managing invoices and business records
  • Improving our website, products and services
  • Understanding customer and wholesale purchasing requirements
  • Sending marketing communications where permitted and where you have provided the required consent
  • Managing website security and preventing fraud or misuse
  • Meeting our legal, regulatory and accounting obligations
  • Resolving disputes and handling complaints
  • Protecting our business, customers and systems.

We will generally use personal information only for the purposes for which it was collected or for purposes permitted or required by law.

5. Wholesale Account Information

If you apply for or maintain a wholesale account with Equine Partners, we may use the information you provide to:

  • Assess and manage your wholesale relationship
  • Verify business details
  • Process wholesale orders
  • Provide wholesale pricing and product information
  • Manage account access
  • Communicate with authorised business contacts
  • Maintain order and account records
  • Provide customer service
  • Manage invoices and payments
  • Understand your product requirements
  • Provide relevant wholesale support.

Where a business provides personal information relating to its employees, owners or representatives, the business should ensure it is authorised to provide that information to Equine Partners.

6. Payment Information

When you make a purchase, we may collect information necessary to process and record the transaction.

Payment card details may be processed directly by our third-party payment providers rather than being stored by Equine Partners.

We do not intentionally store complete payment card numbers unless this is necessary and lawfully permitted for a particular business purpose.

Payment information may be subject to the privacy policies and terms of the relevant payment provider.

7. Shipping and Delivery

To fulfil orders, we may need to provide relevant information to delivery, freight and logistics providers.

This may include:

  • Recipient name
  • Delivery address
  • Contact telephone number
  • Email address where required
  • Order information
  • Delivery instructions.

This information is provided only to the extent reasonably necessary to arrange and complete delivery or provide related services.

8. When We Disclose Personal Information

We do not sell personal information to third parties for their own marketing purposes.

We may disclose personal information where reasonably necessary to operate our business, including to trusted service providers such as:

  • Payment providers
  • Freight and delivery providers
  • Website and hosting providers
  • E-commerce technology providers
  • IT and technical service providers
  • Email and communication service providers
  • Customer service providers
  • Accounting and professional advisers
  • Marketing service providers where permitted
  • Security and fraud-prevention providers
  • Government authorities, regulators or law-enforcement agencies where required or authorised by law.

We require service providers handling personal information on our behalf to take appropriate steps to protect that information.

9. Overseas Disclosure

Some technology, hosting, payment, communication or other service providers we use may operate outside Australia or may store or process information outside Australia.

Where personal information is disclosed to an overseas recipient, we will take reasonable steps to manage those disclosures in accordance with applicable Australian privacy requirements.

The countries in which information may be processed can change depending on the service providers we use. Where required by applicable law, we will provide further information about relevant overseas recipients.

The Australian Privacy Principles specifically address cross-border disclosure of personal information under APP 8.

10. Marketing Communications

We may use your contact information to send you information about:

  • New products
  • Wholesale product updates
  • New collections
  • Promotions
  • Special offers
  • Business updates
  • Relevant Equine Partners news.

Where required, we will obtain consent before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant communication or by contacting us directly.

Unsubscribing from marketing communications will not affect transactional communications that we need to send to you, such as order confirmations, invoices, account notices or important service information.

11. Cookies and Website Technologies

Our website may use cookies and similar technologies to:

  • Keep the website functioning correctly
  • Remember preferences
  • Improve website performance
  • Understand website usage
  • Analyse traffic and visitor behaviour
  • Improve customer experience
  • Support marketing and advertising activities where applicable.

Cookies may collect information such as your browser type, device information, pages visited and interactions with our website.

You can adjust your browser settings to manage or block cookies. However, disabling certain cookies may affect the functionality of parts of our website.

12. Website Analytics

We may use analytics and website performance tools to understand how visitors use our website.

This may include information about:

  • Website visits
  • Pages viewed
  • Traffic sources
  • Device type
  • Browser information
  • General geographic information
  • Website interactions.

This information helps us improve our website, product presentation, wholesale experience and overall service.

13. How We Store and Protect Personal Information

We take reasonable steps to protect personal information from:

  • Misuse
  • Interference
  • Loss
  • Unauthorised access
  • Unauthorised modification
  • Unauthorised disclosure.

Security measures may include appropriate access controls, authentication procedures, secure systems, service-provider controls and other technical and organisational safeguards.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

We also limit access to personal information to people and service providers who reasonably need access to perform their responsibilities.

14. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Managing customer and wholesale accounts
  • Maintaining business and transaction records
  • Providing services
  • Resolving disputes
  • Meeting accounting, legal and regulatory obligations
  • Protecting our legitimate business interests.

When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it, subject to any legal or operational requirements to retain it.

15. Accessing Your Personal Information

You may request access to personal information that Equine Partners holds about you.

You can contact us using the details provided below.

We may need to verify your identity before providing access to personal information.

In some circumstances, access may be refused where permitted or required under applicable privacy laws. If this occurs, we will explain the reasons where we are legally permitted to do so.

16. Correcting Your Personal Information

We aim to keep personal information accurate, complete and up to date.

If you believe that information we hold about you is incorrect, incomplete or out of date, please contact us and request a correction.

We will take reasonable steps to correct information where appropriate.

The Australian Privacy Principles include specific requirements concerning access and correction of personal information.

17. Your Privacy Requests

You may contact us to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Ask how your personal information is being handled
  • Request information about our privacy practices
  • Unsubscribe from marketing communications
  • Raise a privacy concern or complaint.

We may need to verify your identity before processing certain requests.

18. Privacy Complaints

If you believe Equine Partners has not handled your personal information appropriately, please contact us first so that we can investigate and attempt to resolve your concern.

Please provide as much information as possible about your concern, including the relevant dates, communications or circumstances.

We will review your complaint and respond within a reasonable period.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

The Australian Privacy Principles require covered organisations to have processes for handling privacy enquiries and complaints.

19. Business-to-Business Customers

Because Equine Partners primarily works with wholesale and retail businesses, some information we collect may relate to businesses rather than individuals.

However, information relating to an identifiable individual—such as a business owner's, employee's or authorised representative's name, email address or telephone number—may constitute personal information and will be handled accordingly.

If you provide personal information about another person to us, you should ensure that you are authorised to provide that information.

20. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, content or security of external websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

21. Children's Privacy

Our website and wholesale services are intended primarily for businesses and adults.

We do not knowingly collect personal information from children for the purpose of establishing wholesale business relationships.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us so we can assess and take appropriate action.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business
  • Changes to our website
  • Changes to our services
  • Changes to our information-handling practices
  • Changes to technology
  • Changes to applicable privacy laws or regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the Last Updated date.

The OAIC recommends that an APP Privacy Policy remains clearly expressed and up to date, including when an organisation's information-handling practices change.

23. Contact Us

If you have any questions about this Privacy Policy, want to request access or correction of your personal information, or wish to make a privacy complaint, please contact us.

Equine Partners
Address: Giosam Street, Richlands, QLD 4077, Australia
Email: sales@equinepartners.com.au
Website: equinepartners.com.au